A majority of US TikTok creators donât believe the platform will be banned within a year, and most havenât seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from posting content on TikTok shared exclusively with WIRED.
The findings suggest that TikTokâs influencer economy largely isnât experiencing existential dread after Congress passed a law last month that put the future of the appâs US operations in jeopardy. The bill demands that TikTok separate from its Chinese parent company within a year or face a nationwide ban; TikTok is challenging the constitutionality of the measure in court.
Fohr, an influencer marketing platform that connects creators with clients for sponsored content, polled US-based TikTok creators on its platform with at least 10,000 followers. It got 200 responses,…
